CNN News
- Cardinal apologizes for abuse 'failures'
- Purported al-Awlaki message calls for jihad against U.S.
- Officer: Driver of Prius 'in shock' after incident
- Would more women in Church reduce abuse?
- Survivor: Irish priest committed abuse, destroyed family
- Negotiations under way with Iran over Iranian-American's release
- Haitian kids allegedly taken by Americans reunited with families
- Tiger Woods Dubai may die
Reuters
- Obama says Israel home plans not helpful for peace
- Toyota tells regulators weighing fix to 1.2 million Corollas
- New password-stealing virus targets Facebook
- Obama picks up new support for health bill
- California police report supports Prius driver
- First of several job-creation bills clears Congress
- U.S. believes key al Qaeda planner killed in Pakistan
- NY governor's press secretary quits amid ethics probes
Correlation and Application of Sun Tzu - The Art of War on Modern World
Sun Tzu is one of my philosophis figure. He wrote Sun Tzu - The Art of War. In my opinion, the philosophy of "The Art of War" is not only related and applied only to war philosophy only. But can be applied also in the business on modern world. One correlation philosophy of "The Art of War" is correlated and applied with the business world. To explain this further I give a good idea why I think the basis of such a brief and solid.
a. Correlation from marketing side.
Business is also a a war in a positive view. Where a company whom running a business fighting/having a war against its competitor to achieve their mision and goals and win the market (market share, positioning, etc.) through their own strategy. They are many things of actions must be taken on The Art of War Philosophy but I prefer to transform into Marketing Tools which known as a SWOT Analysis.
In marketing concept we know the tool "SWOT Analysis" is an abbreviation of "Strength - Weakness - Opportunity and Threat". This is almost the same as the philosophy of war. Where in a war, a war leader (management) have to really consider all these aspects and take an urgency action needed if you want to win a war. And it's totally different action taken by the leader from one to another.
The assumption of a war:
Strength = What is the strength of the army led.
Weakness = What are the weaknesses in leading troops.
Opportunity and Threat = What is an opportunity and threat to the troops.
b. Correlation of the business (company).
The correlation in the business (company) has more wider/broadly. It is not only related to the marketing department only but all of the existing department. In order to win a war, a company can't rely on 1 (one) armed forces alone but the entire armed forces. Where warlords (top management) controls the composition of a strategy to win the war. In business (company) .a warlord (top management) set up a more complex strategy is a strategy for all integration department is good marketing, finance & accounting, production, human resources, etc .... (Strategically Decision) and Management (Field Commander) set up tactically strategy action (Tactically Action)
February 08th, 2009 . Translated from my original post written in Indonesian
Trackback URL for this post:
